The 6 Golden Rules of Buying a Premium-Performance Apartment
BASED ON 30 YEARS AUSTRALIAN APARTMENT EXPERIENCE
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There are 6 Golden Rules of Buying a Premium-Performance Apartment in Melbourne's Inner Ring Suburbs and Which Apply Also in Sydney's Inner Areas and North Shore.
Discover:
One of the most powerful ways to reduce risk and future-proof your investment
How to select a location that will remain desirable for a very long time
What has just recently become one of the most important considerations for apartment buyers and renters alike
The key attributes every Premium Performance Apartment should have
The 6 rules that enable you to make buying decisions with confidence, and maximise your long-term capital growth potential even in a tough market.
CHC
I'm Mike Bentley, Melbourne’s Specialist Apartment Buyers Agent. Written from 30+ years in Australian apartment advisory, this guide gives you trusted, practical insight - not hype.
If your goal is to buy an apartment that performs strongly—not just as a place to live but as a long-term, wealth-building asset—then you must focus only on Premium Performance Apartments — the ones that meet the minimum of 6 key investment criteria.
I’ve lived in apartments myself for over 30 years — across four cities and three countries — and I know exactly what makes a good one, great. Over my career, I’ve personally bought and sold apartments worth more than $1 billion for myself and my clients.
For the past 20 years, I’ve also advised some of Australia’s leading apartment developers on design and layout — experience that now helps my clients recognise true quality, avoid expensive pitfalls, and buy smarter.
About Mike Bentley
I have a passion for helping families and clients buy apartments and investment units. Whether you’re buying your first unit, downsizing from a house, or building an investment portfolio, I’ll help you navigate Melbourne’s apartment market with insight and confidence.
I work only for buyers — not for sellers, developers or agents — so my focus is entirely on your best outcome: securing the right property, at the right price, on the right terms.
I don't SELL you properties. Instead I work with you to buy your ideal unit or apartment. I provide professional buyer agency services at an affordable price to enable all buyer's to have a professional on their side when buying their ideal apartment.
My personal service enables people to save a lot of money and a huge amount of time using a combination of data, research, contacts, competence, knowledge, negotiation, experience and expertise - while securing off-,market, on-market properties and pocket listings.
Ready to Make Your Move?
Buying an apartment doesn’t have to be stressful, confusing, or time-consuming. With expert guidance and an experienced negotiator on your side, you can buy with confidence — knowing you’re getting a well-designed property, at the right price, in the right location, at the right price.
Whether you’re just starting your search or ready to make an offer, let’s have a quick chat about your goals and how I can help.
Book your free initial consultation today.
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